A visual identity and brand guidelines for a menswear label in the old-money tradition: a leaf mark, a palette of charcoal, brown and stone, and a key-pieces guide across clothing, accessories and lifestyle.
A visual identity and brand guidelines for a menswear label in the old-money tradition: a leaf mark, a palette of charcoal, brown and stone, and a key-pieces guide across clothing, accessories and lifestyle.
A visual identity and brand guidelines for a menswear label in the old-money tradition: a leaf mark, a palette of charcoal, brown and stone, and a key-pieces guide across clothing, accessories and lifestyle.
Brand identity
Brand guidelines
Art direction
2026
Menswear Identity
Menswear Identity
Menswear Identity
(02)
Brand Identity · Guidelines
2026
(02)
Overview
The idea
The idea
A menswear label in the old-money tradition — understated, well made, built to last — needed an identity that says so without saying it loudly.
Design decisions
A leaf mark and a palette of charcoal, brown and stone. The brand guidelines include a key-pieces guide across clothing, accessories and lifestyle, so every product and photograph is chosen by the same eye.
What we delivered
• Visual identity and leaf mark
• Colour and typography
• Brand guidelines with a key-pieces guide
• Art direction
Next Project
Next Project
Next Project
FAQ
The questions every client asks before starting
answered straight.
More questions?
Contact us and let's talk
Or email us →
How fast can my site be live?
A one-page Launch site is usually live in about a week. Growth takes two to three weeks and Signature three to five. The clock is set by how quickly content and feedback come back to us, so we tell you the date up front and hold to it.
What does it actually cost?
Launch is $899, Growth is $1,999 and Signature is $3,599, all fixed. Add-ons are priced individually on the pricing page. Whatever we agree in writing is the number on the invoice — there is no hourly billing and nothing gets added later.
How does payment work?
Fifty per cent to book your slot and fifty per cent at handover, before the site goes live. Monthly add-ons like care plans and SEO are billed monthly and can be cancelled with a month’s notice.
I do not have photos or written content. Is that a problem?
No. Copywriting and photography are both available as add-ons, and we will tell you honestly which pages actually need custom photography and which do not. Nothing stalls waiting for content you were never going to get around to.
Will it work properly on phones?
Every site is designed mobile-first and tested on real devices, not just a browser window made narrow. Most of your visitors arrive on a phone, often on patchy data, so that is the case we design for first.
Can you fix my existing site instead of rebuilding it?
Sometimes, and we will say so if that is the cheaper answer. If the foundations are sound we will quote the repair. If rebuilding costs less than patching it, we will show you the maths rather than sell you the bigger job.
FAQ
The questions every client asks before starting
answered straight.
More questions?
Contact us and let's talk
Or email us →
How fast can my site be live?
A one-page Launch site is usually live in about a week. Growth takes two to three weeks and Signature three to five. The clock is set by how quickly content and feedback come back to us, so we tell you the date up front and hold to it.
What does it actually cost?
Launch is $899, Growth is $1,999 and Signature is $3,599, all fixed. Add-ons are priced individually on the pricing page. Whatever we agree in writing is the number on the invoice — there is no hourly billing and nothing gets added later.
How does payment work?
Fifty per cent to book your slot and fifty per cent at handover, before the site goes live. Monthly add-ons like care plans and SEO are billed monthly and can be cancelled with a month’s notice.
I do not have photos or written content. Is that a problem?
No. Copywriting and photography are both available as add-ons, and we will tell you honestly which pages actually need custom photography and which do not. Nothing stalls waiting for content you were never going to get around to.
Will it work properly on phones?
Every site is designed mobile-first and tested on real devices, not just a browser window made narrow. Most of your visitors arrive on a phone, often on patchy data, so that is the case we design for first.
Can you fix my existing site instead of rebuilding it?
Sometimes, and we will say so if that is the cheaper answer. If the foundations are sound we will quote the repair. If rebuilding costs less than patching it, we will show you the maths rather than sell you the bigger job.